Collaborating with Lill's allowed us to showcase the full potential of the h1gh Performance Framework. By intertwining data-driven insights with creative excellence, we've set a new benchmark for sustainable branding in the pet industry.
Nadja Nehring
Senior Marketing Manager
Collaborating with Lill's allowed us to showcase the full potential of the h1gh Performance Framework. By intertwining data-driven insights with creative excellence, we've set a new benchmark for sustainable branding in the pet industry.
Nadja Nehring
Senior Marketing Manager
Lill's, a pioneer in sustainable dog products, partnered with h1gh to elevate their brand presence and market engagement. Leveraging our proprietary h1gh Performance Framework, we crafted a comprehensive strategy encompassing all six phases – from foundational analysis to continuous performance optimization. This holistic approach ensured that every initiative was data-driven, creatively excellent, and aligned with Lill's core values of sustainability and conscious living.
Lill's, a pioneer in sustainable dog products, partnered with h1gh to elevate their brand presence and market engagement. Leveraging our proprietary h1gh Performance Framework, we crafted a comprehensive strategy encompassing all six phases – from foundational analysis to continuous performance optimization. This holistic approach ensured that every initiative was data-driven, creatively excellent, and aligned with Lill's core values of sustainability and conscious living.
Creative Production & Challenges
From Idea to Emotionally Resonant Storytelling
To bring Lill’s vision to life, we managed the full video production process in-house – from concept development and scripting to filming and post-production. The result was a suite of modular, high-performing video creatives designed for paid media across social platforms. The creative challenge was to elevate Lill’s from a product brand to a feel-good lifestyle experience. In a saturated pet market, we focused on emotionally driven storytelling that celebrates the deep bond between humans and dogs. Each creative emphasized sustainable living, joy, and responsibility – turning everyday routines into meaningful moments. By combining visual warmth with clear product benefits, we helped Lill’s stand out while staying true to its purpose.
Creative Production & Challenges
From Idea to Emotionally Resonant Storytelling
To bring Lill’s vision to life, we managed the full video production process in-house – from concept development and scripting to filming and post-production. The result was a suite of modular, high-performing video creatives designed for paid media across social platforms. The creative challenge was to elevate Lill’s from a product brand to a feel-good lifestyle experience. In a saturated pet market, we focused on emotionally driven storytelling that celebrates the deep bond between humans and dogs. Each creative emphasized sustainable living, joy, and responsibility – turning everyday routines into meaningful moments. By combining visual warmth with clear product benefits, we helped Lill’s stand out while staying true to its purpose.
Strategic Approach
Our work with Lill’s followed all six phases of the h1gh Performance Framework, ensuring a full-funnel strategy rooted in data, creativity, and continuous optimization.
Phase 1 – Fundament: We conducted an in-depth brand and market analysis powered by AI Emotional Mining to understand the emotional needs and sustainability concerns of modern dog owners. Phase 2 – Creatives: We developed emotionally compelling content concepts based on real-life bonding moments between humans and their dogs – always with a focus on Lill's eco-friendly product line. Phase 3 – Setup: We implemented robust tracking setups on all relevant channels (including Meta and Google), ensuring transparency and precise data flow from day one. Phase 4 – Proof: We launched A/B test campaigns to gather early insights into performance, messaging resonance, and audience engagement. Phase 5 – Optimization: Campaigns were refined based on collected data, optimizing visuals, messaging, and targeting to boost ad effectiveness. Phase 6 – Performance Loop: Currently, we are in the ongoing performance loop – continuously analyzing results, adapting to trends, and iterating creatives to maximize sustained growth.
Strategic Approach
Our work with Lill’s followed all six phases of the h1gh Performance Framework, ensuring a full-funnel strategy rooted in data, creativity, and continuous optimization.
Phase 1 – Fundament: We conducted an in-depth brand and market analysis powered by AI Emotional Mining to understand the emotional needs and sustainability concerns of modern dog owners. Phase 2 – Creatives: We developed emotionally compelling content concepts based on real-life bonding moments between humans and their dogs – always with a focus on Lill's eco-friendly product line. Phase 3 – Setup: We implemented robust tracking setups on all relevant channels (including Meta and Google), ensuring transparency and precise data flow from day one. Phase 4 – Proof: We launched A/B test campaigns to gather early insights into performance, messaging resonance, and audience engagement. Phase 5 – Optimization: Campaigns were refined based on collected data, optimizing visuals, messaging, and targeting to boost ad effectiveness. Phase 6 – Performance Loop: Currently, we are in the ongoing performance loop – continuously analyzing results, adapting to trends, and iterating creatives to maximize sustained growth.
Latest projects
Wheeldoctor Brand Campaign
Professional Rim Repair And Restoration
Wheeldoctor Brand Campaign
Professional Rim Repair And Restoration
Online-Fensterbank Brand Campaign
From Physical Sales to Market Leadership – 100% Digitally
Online-Fensterbank Brand Campaign
From Physical Sales to Market Leadership – 100% Digitally
